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Trusted source of knowledge, honed by years of experience, offering unparalleled depth in business reports, analysis, and research methods since 2011. Your journey to informed decision-making starts here!
Competent Researchers
A team of seasoned dissertation advisers with practical business management experience.
Comprehensive Reports
Application of major tools SWOT, PESTEL, Porter’s 5 Forces, Value Chain etc. within a single report.
Dissertation Guide
Comprehensive guidance from the selection of the research area to the completion of the final draft.
Up-to-date Data
Regularly updated articles and business reports reflect changes in the macroeconomic environment.
Business Analytical Tools
Consequent marketing decisions at the core of a company’s marketing strategy.
Segmentation: Dividing the population into groups based on common traits and characteristics.
Targeting: Choosing specific groups identified through segmentation as consumers for the brand.
Positioning: Selecting the most attractive marketing mix for the target customer segment.
Learn More
Addresses individual elements of the marketing mix, including:
Print and Media Advertising
Sales Promotions
Events and Experiences
Public Relations
Direct Marketing
Learn More
Analytical framework by Michael Porter (1979) representing five individual forces shaping the overall extent of competition in the industry:
Threat of New Entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products or Services
Intensity of Competitive Rivalry
Learn More
Analytical framework that helps to identify business activities with potential for creating value and competitive advantage. Sources of value creation include:
Inbound Logistics
Operations
Outbound Logistics
Marketing and Sales
Service
Procurement
Learn More
Illustrates the alignment of seven elements within businesses for positive implications on overall effectiveness. The framework categorizes:
Hard Elements:
Strategy
Structure
Systems
Soft Elements:
Shared Values
Skills
Style
Staff
A simple yet powerful framework for assessing a company's competitive position, developing business strategies, and making informed decisions. Strategic analytical tool for analyzing:
Strengths
Weaknesses
Opportunities
Threats
Learn More
A marketing planning model that helps companies to identify and evaluate their growth options and determine its product and market strategy. The model integrates four different strategy options:
Market Penetration
Product Development
Market Development
Diversification
Learn More
Strategic analytical tool for assessing external factors affecting businesses. The PESTEL acronym stands for:
Political
Economic
Social
Technological
Environmental
Legal factors impacting companies
Learn More
Comprises elements of the marketing mix. Companies manipulate each element based on their marketing and business strategy:
Product
Place
Price
Promotions
Process
People
Physical Evidence
Learn More
Consequent marketing decisions at the core of a company’s marketing strategy.
Segmentation: Dividing the population into groups based on common traits and characteristics.
Targeting: Choosing specific groups identified through segmentation as consumers for the brand.
Positioning: Selecting the most attractive marketing mix for the target customer segment.
Learn More
Addresses individual elements of the marketing mix, including:
Print and Media Advertising
Sales Promotions
Events and Experiences
Public Relations
Direct Marketing
Learn More
Analytical framework by Michael Porter (1979) representing five individual forces shaping the overall extent of competition in the industry:
Threat of New Entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products or Services
Intensity of Competitive Rivalry
Learn More
Analytical framework that helps to identify business activities with potential for creating value and competitive advantage. Sources of value creation include:
Inbound Logistics
Operations
Outbound Logistics
Marketing and Sales
Service
Procurement
Learn More
Illustrates the alignment of seven elements within businesses for positive implications on overall effectiveness. The framework categorizes:
Hard Elements:
Strategy
Structure
Systems
Soft Elements:
Shared Values
Skills
Style
Staff
A simple yet powerful framework for assessing a company's competitive position, developing business strategies, and making informed decisions. Strategic analytical tool for analyzing:
Strengths
Weaknesses
Opportunities
Threats
Learn More
A marketing planning model that helps companies to identify and evaluate their growth options and determine its product and market strategy. The model integrates four different strategy options:
Market Penetration
Product Development
Market Development
Diversification
Learn More
Strategic analytical tool for assessing external factors affecting businesses. The PESTEL acronym stands for:
Political
Economic
Social
Technological
Environmental
Legal factors impacting companies
Learn More
Comprises elements of the marketing mix. Companies manipulate each element based on their marketing and business strategy:
Product
Place
Price
Promotions
Process
People
Physical Evidence
Learn More
Consequent marketing decisions at the core of a company’s marketing strategy.
Segmentation: Dividing the population into groups based on common traits and characteristics.
Targeting: Choosing specific groups identified through segmentation as consumers for the brand.
Positioning: Selecting the most attractive marketing mix for the target customer segment.
Learn MoreCompany Reports
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Business Research Methodology
Data collection methods are the lifeblood of your dissertation. They're the tools you use to gather the raw materials that will be shaped into your insightful and impactful conclusions.
Learn MoreData analysis in a dissertation is like the chef's secret ingredient – it takes your raw information and transforms it into a delectable dish of knowledge and insights.
Learn MoreSampling might seem like a small, technical detail in your dissertation, but it's actually a linchpin – the bridge between your specific data and the broader conclusions you draw.
Learn MoreThe cornerstones of a responsible and impactful dissertation. They are about ensuring your research is conducted with integrity, respect, and a commitment to doing no harm.
Learn MoreThe backbone of a compelling and impactful dissertation. It's not just a series of steps to tick off; it's the very foundation upon which your insights and conclusions rest.
Learn MoreChoosing the right research methods is like picking the perfect tools for a job – it makes all the difference in the quality and impact of your business dissertation.
Learn MoreThe guiding light for your entire dissertation journey. It's more than just the "how" of your research; it's the lens through which you view your topic and interpret your findings.
Learn MoreThe bedrock of your research approach. It’s a subtle yet powerful force shaping your entire dissertation foundation, influencing everything from research questions to interpretation of findings.
Learn MoreData collection methods are the lifeblood of your dissertation. They're the tools you use to gather the raw materials that will be shaped into your insightful and impactful conclusions.
Learn MoreData analysis in a dissertation is like the chef's secret ingredient – it takes your raw information and transforms it into a delectable dish of knowledge and insights.
Learn MoreSampling might seem like a small, technical detail in your dissertation, but it's actually a linchpin – the bridge between your specific data and the broader conclusions you draw.
Learn MoreThe cornerstones of a responsible and impactful dissertation. They are about ensuring your research is conducted with integrity, respect, and a commitment to doing no harm.
Learn MoreThe backbone of a compelling and impactful dissertation. It's not just a series of steps to tick off; it's the very foundation upon which your insights and conclusions rest.
Learn MoreChoosing the right research methods is like picking the perfect tools for a job – it makes all the difference in the quality and impact of your business dissertation.
Learn MoreThe guiding light for your entire dissertation journey. It's more than just the "how" of your research; it's the lens through which you view your topic and interpret your findings.
Learn MoreThe bedrock of your research approach. It’s a subtle yet powerful force shaping your entire dissertation foundation, influencing everything from research questions to interpretation of findings.
Learn MoreUp-to-date articles
Insightful articles to help with business studies and navigate ever-changing landscape of global business.
The Ultimate Guide to
Writing Dissertation in Business Studies
Step-by-step guidance derived from the experience of assisting hundreds of students who have successfully completed dissertations in business studies.
Step-by-step guidance for Bachelors and Masters
Simple language for easy understanding
Master the art of writing in business studies
A fantastic book and a big help
— Lewis Scollen, Leeds Beckett University, England
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Comprehensive is the right word for this guidance.
A fantastic book and a big help.
Of all the research books I have read, this is the easiest to understand. I now feel like I know exactly what I need to do.
I really thank you and appreciate the manner in which the book has been written and published for the researchers.
Comprehensive is the right word for this guidance.
A fantastic book and a big help.
Of all the research books I have read, this is the easiest to understand. I now feel like I know exactly what I need to do.
I really thank you and appreciate the manner in which the book has been written and published for the researchers.